FeedbackFrog - Communication with a clear purpose
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Sara D
Sara H
Mathias
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Communication Strategy
Message Mapping and Tonality
Content production
Visual design for social media
The background
FeedbackFrog, a rapidly growing company in the field of user research and feedback, needed help in establishing a clear brand and an effective communication strategy. Despite having an innovative product and a strong customer base, they realized they needed assistance to truly step towards market dominance and increased visibility on an international scale.
The aim
FeedbackFrog is on a journey — from starting as a Swedish startup to becoming an international scale-up company. The new communication strategy is a base to help them become the international player and industry leader they are aiming for.
Developing and implementing a marketing and communication strategy to help FeedbackFrog on its scaleup journey.
Communication Workshop with Key Stakeholders
We initiated the process by organizing a workshop with FeedbackFrog’s key stakeholders. The goal was to gain a deep understanding of the company’s values, vision, and goals.
Message Mapping and Tonality
Based on insights from the workshop, we crafted the main messages and storylines that would clearly define FeedbackFrog’s position in the market. We set the communication tonality that would help ensure consistency and brand recognition.
Communication and Channel Strategy
After establishing a strong foundation, we devised a communication strategy. This included target group analysis, media channel selection, and message development. We also created an editorial calendar for social media to ensure a consistent and engaging online presence.We developed a visual manner for social media posts to create consistency and recognition.
Implementation and content creation
With the strategy in place, we worked closely with FeedbackFrog to implement it. We produced audience-specific content for their digital channels. We continuously monitored results and adjusted the strategy as needed.
I recommend collaborating with Sara Doltz and Variant. We now have a clear image of how the marketing department can contribute to our long term goals. The team has a communication plan to follow and defined roles and responsibilities. We also know more about our target group’s needs and behavior and are working more data driven.
Amanda Lilja, founder and CEO of FeedbackFrog.
In project
Sara Doltz
Sara Hernandez
Mathias Jarboh
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Sara Hernandez
Sara Hernandez
